Is Your Website ADA Compliant? Here's How to Make Your Website ADA Compliant

You wouldn’t put a "Closed" sign on your storefront for customers in wheelchairs, right? Yet, that’s exactly what many businesses unknowingly do online by having websites that aren't accessible to people with disabilities. In the age of inclusivity, your website shouldn’t just look good—it should work for everyone, including those navigating it with screen readers, keyboard-only controls, or assistive technology. Let's walk you through what ADA compliance really means for your website, why it matters, and how to fix the common pitfalls that trip up even the savviest site owners. Whether you're running a boutique brand, a booming e-commerce empire, or a brilliant nonprofit—accessibility is your next power move.

Let’s Talk Legal

In recent years, thousands of businesses—yes, even the small ones—have found themselves slapped with lawsuits for having websites that aren’t accessible. Under Title III of the Americans with Disabilities Act, your website is considered a “place of public accommodation.” That means if someone with a disability can’t effectively use it, you could be found in violation of federal law. And unfortunately, “I didn’t know” doesn’t hold up well in court.

A notable case? Domino’s Pizza. In 2019, the company was sued by a blind customer who couldn’t order food through their website or mobile app, even with screen-reading software. The lawsuit escalated all the way to the Supreme Court, which refused to dismiss the case—paving the way for countless others. Though Domino’s argued that the ADA didn’t apply to digital platforms, the courts made it clear: your website matters just as much as your physical location. The result? A wave of litigation and a sharp reminder that accessibility isn't optional—it's the law.

Now, before you panic-Google “ADA compliance checklist” and spiral into a sea of acronyms (WCAG, WAI, ARIA—oh my!), breathe. Making your website ADA compliant isn’t about redesigning your entire brand—it’s about making small, meaningful tweaks that open digital doors wider for all. And spoiler alert: it's not just good karma—it's good business (and yes, it helps avoid lawsuits too). Here is what you can do to make your website ADA Compliant.

How to Make Your Website ADA Compliant

Use Alt Text for All Images

• Every image should include descriptive alt text that conveys its purpose.

• This helps screen readers explain visuals to visually impaired users.

  
  

Ensure Keyboard Navigation

• All functions and navigation must be accessible without a mouse.

• Users should be able to tab through links, buttons, and forms.

  
  

Choose Readable Fonts and Strong Color Contrast

• Avoid tiny or decorative fonts.

• Make sure there’s strong contrast between text and background (e.g., black text on a white background).

• Use color contrast checkers like WebAIM Contrast Checker.

  
  

Enable Screen Reader Compatibility

• Use proper semantic HTML (headings, lists, labels) to help screen readers interpret your content correctly.

• Avoid using vague link text like “click here”—be specific (e.g., “Learn more about our services”).

  
  

Add Captions and Transcripts for Multimedia

• Provide closed captions for all videos.

• Include transcripts for podcasts or other audio content.

  
  

Create Accessible Forms

• Label every form field clearly.

• Add error messages that describe how to fix the mistake (e.g., “Please enter a valid email address”).

Use an Accessibility Widget or Tool

• Tools like AccessiBe add ADA-friendly overlays and features like font size toggles, screen readers, AI-powered detection and auto-fixes, and so much more.

• These aren’t perfect but can help cover gaps.

  
  

Follow WCAG Guidelines

• Use the Web Content Accessibility Guidelines (WCAG 2.1) as your roadmap.

• Aim for Level AA compliance, which is the standard for most businesses.

  
  

Run Regular Accessibility Audits

• Use tools like:

  • WAVE by WebAIM

  • Google Lighthouse

  • axe DevTools

• Fix any issues these tools highlight.

  
  

Include an Accessibility Statement

• Add a page or footer section describing your accessibility efforts and how users can request help or report issues.

  
  

At the end of the day, accessibility isn’t just about compliance—it’s about creating an inclusive digital space where everyone can interact with your brand seamlessly. By training your team and developers in accessibility best practices, you empower them to build experiences that truly work for all users. Avoid content that flashes more than three times per second to protect those with seizure sensitivities, and ensure your site is responsive and mobile-friendly so no one is left out. A little foresight goes a long way in making your website accessible, welcoming, and future-ready.